Michelle Locke started her journey at UMG 7 years ago as °1824’s administrative assistant and has worked her way up to leading the division’s Strategic & Brand Partnerships arm. Her team of 25+ college representatives in the field have secured over 400 partnerships for artists including NCT 127, Miranda Lambert, Remi Wolf, Nicki Minaj, Role Model, Rae Sremmurd, Ice Spice & many more. During her time with the team, she also co-founded the Plug in Mentorship program which has paired over 75 students of color with a music industry mentor.